Core Instructors

Steve Jones, The Craft and Business of Retailing Artisan Cheese

Steve Jones is owner of Cheese Bar, an artisan cheese shop in Portland, Oregon. Born in Iowa, son of a herdsman for Maytag Dairy, Steve has had experience in every aspect of cheese distribution, purchasing and sales.

Steve directed the cheese department for Provvista Specialty Foods Inc., one of the nation’s most admired wholesale purveyors of fine cheeses. He then spent more than two years as head cheesemonger at one location of New Seasons, the groundbreaking boutique supermarket chain. His next venture was acting as a broker for a group of Oregon artisan cheesemakers. Jones also interned at London’s revered cheese merchant, Neal’s Yard.

In November, 2005, Jones opened Steve’s Cheese, a compact wonderland of fine cheeses, cured meats and related hand-made food products.  Read an interview with Steve here.

Jackie Babicky-Peterson, Business Planning

Jackie Babicky-Peterson has launched and assisted literally thousands of small businesses. She is a business advisor (and former Director of Business Education) at Portland Community College’s Small Business Development Center, and teaches business seminars and entrepreneurship programs. Jackie is a legend among Oregon’s independent businesses for her sage advice and clear-eyed analysis of the financial, management and personal challenges which affect business success.

Jackie has owned her own business for over 30 years and currently chairs the City of Portland Small Business Advisory Council. She holds a BA in Economics and a Master’s in Organizational Management.

Jackie’s website on business success for creative entrepreneurs, Better Smarter Richer,  is here.

Joseph Anthony, Tax Specialist

Joe Anthony’s tax presentation is usually the most dreaded moment of the seminar – and invariably turns out to be the most entertaining. Joe is a specialist in tax planning for small businesses, and has a passion for good food. He is an Enrolled Agent and Licensed Tax Consultant, and travels around the United States giving seminars to other tax professionals. A former journalist, he blogs about taxes and politics at www.JoetheTaxGuy.com.

Richard Pelletier, Internet Marketing

Richard Pelletier is a Portland based freelance copywriter, blogger and search engine optimization consultant. In his copywriting work, Richard has worked with global real estate and manufacturing companies, institutes of higher education and marketing agencies across the country. Here in Portland, Richard works closely on web content and seo issues with one of Portland’s best known culinary figures, chef David Machado.

Richard’s work is primarily focused on website content, but also includes white papers, e-books, case studies, newsletters and blogging. His thoughts on marketing and web writing have appeared in MarketingProfs.com.

Richard is passionate about the opportunities that the Internet avails businesses of every size and shape. As new businesses emerge, and as more and more people look for businesses online, the demands on small business owners to understand this new environment will continue to grow. You can find Richard’s website at www.lucidcontent.com.

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* Food by Hand Seminars LLC reserves the right to substitute other qualified instructors if necessary.