Core Instructors

Steve Jones, The Craft and Business of Retailing Artisan Cheese

Steve Jones is owner of Cheese Bar, an artisan cheese shop (with beer, wine and a curated, cheese-focused sit-down menu) in Portland, Oregon. Born in Iowa, son of a herdsman for Maytag Dairy, Steve has had experience in every aspect of cheese distribution, purchasing and sales. In 2011,Steve Jones won first place in the Cheesemonger Invitational in Long Island City, New York, besting 40 competitors from around the world.

Steve directed the cheese department for Provvista Specialty Foods Inc., one of the nation’s most admired wholesale purveyors of fine cheeses. He then spent more than two years as head cheesemonger at one location of New Seasons, the groundbreaking boutique supermarket chain. His next venture was acting as a broker for a group of Oregon artisan cheesemakers. Jones also interned at London’s revered cheese merchant, Neal’s Yard.

Steve’s previous business, opened in November, 2005, was Steve’s Cheese, a compact wonderland of fine cheeses, cured meats and related hand-made food products. He developed a following so passionate there that 100 people would show up when he broke up a wheel of Parmigiano-Reggiano. Those customers have followed him across town to Cheese Bar.

Jackie B. Peterson, Business Planning

Jackie B. Peterson has launched and assisted literally thousands of small businesses. She is a business advisor (and former Director of Business Education) at Portland Community College’s Small Business Development Center, and teaches business seminars and entrepreneurship programs. Jackie is a legend among Oregon’s independent businesses for her sage advice and clear-eyed analysis of the financial, management and personal challenges which affect business success.

Jackie has owned her own business for over 30 years and has chaired the City of Portland Small Business Advisory Council. She holds a BA in Economics and a Master’s in Organizational Management.

Jackie’s website on business success for creative entrepreneurs, Better Smarter Richer,  is here.

Joseph Anthony, Tax Specialist

Joe Anthony’s tax presentation is usually the most dreaded moment of the seminar – and invariably turns out to be the most entertaining. Joe is a specialist in tax planning for small businesses, and has a passion for good food. He is an Enrolled Agent and Licensed Tax Consultant, and travels around the United States giving seminars to other tax professionals. A former journalist, he blogs about taxes and politics at www.JoetheTaxGuy.com.

Sara Daley, Retail Real Estate Specialist

Sara Daley, a realtor with the Portland office of Kidder Matthews, specializes in the leasing and sales of urban infill and redevelopment projects and mixed-use properties, representing sellers, landlords, buyers and tenants. She is an expert in guiding start-up retail businesses into their ideal locations. She delivers a comprehensive line of services, from pre-development analysis and consulting, to polished, compelling marketing, to first-rate negotiations expertise. Prior to joining Kidder Mathews, Sara worked in the commercial division of Windermere Cronin Caplan and later at Urban Works Real Estate.

Ira Pasternack, Internet Marketing

Ira Pasternack is an expert in online marketing, with specialties in Search Engine Marketing and WordPress development and training. Local Search is a particular interest, as Ira enjoys helping connect local businesses with the people in their community who are in need of their services.

Ira began teaching people to use the Internet in 1995. He is based in Portland, OR, and currently owns BizLabPDX, which develops websites, provides search engine marketing services, and offeres classes in those same topics. In addition, he is the Founder and President of WebForDoctors, a medical practice marketing agency.

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* Food by Hand Seminars LLC reserves the right to substitute other qualified instructors if necessary.